“Nishinomon” & “Harada” In-store tasting event @ Ikebukuro

You can taste Nishinomon, Yoshinoya from Nagano prefecture, and Harada, Hatsumomiji from Yamaguchi prefecture.

Nishinomon (Yoshinoya)

Yoshinoya Sake Brewery was founded in Kyoto, the business was moved Nagano in 1637. Yoshinoya brewery makes Miso as well, and merely 2 minutes away from Zenkoji Temple which is one of the most important and popular temples in Japan.

Yoshinoya is one of Nagano’s local sake breweries. The sake is produced with local high-quality rice and mountain spring water, creating one of Nagano’s best brews. There is a wide variety of different sorts of sake, as well as Japanese plum wine, their own brand of miso, and non-alcoholic amazake, or sweet sake in English. The best part of visiting Yoshinoya is that you can taste all their produced drinks and foods for free! This is the place to go for sake lovers!

Passing through the Niomon Gate leads to the temple’s shopping street (Nakamise Dori). Here visitors will find a collection of souvenir shops, dealers of buddhist altar fittings, and restaurants. This is an ideal spot to take a break and enjoy treats such as miso flavored ice cream and oyaki dumplings.

If you go to Nagano, don’t miss tasting sake, viewing the brewery and Zenkoji temple.

Yoshinoya Home page


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Harada (Hatsumomiji)

Hatsumomiji is located in Shunan city, Yamaguchi. In the past several years, the light display of industrial complexes have become popular in Japan. You can enjoy the glittering lights of these industrial areas on a night cruise. The Shunan area is famous for this scenery. The Shunan industrial complex is one of the oldest in Japan, with several dozen kilometers of industrial areas facing the gentle waves of the Seto Inland Sea. The flowing smoke from rising smokestacks and illuminated massive tanks and ducts look like something out of a science fiction movie.

Hatsumomiji is founded 1819. However, due to various factors they did not brew sake for 20 years until 2004. They outsourced brewing sake to keep their brand and they did mainly wholesale business. It worked with great efficiency because the brewery is located in the entertainment district.

They restarted brewing sake in 2005. As Hatsumomiji owner won many times in Sake tasting competition in Yamaguchi and also made it to the semi finalist in Japan, he had a confident to make good taste sake. But they did not have equipment and lent the ground floor to an Izakaya at that time.

Most of brewery produce sake from autumn to winter in cold season. However, as Hatsumomiji did not have space, they choose all year round producing style. They use small tanks and small number of people to brew sake. It makes precision control possible, which in turn allows them to brew high-quality sake in small quantities.

Hatsumomiji Home page

Tasting at home by amazon
Hatsumomiji Junmai Daiginjo Harada はつもみぢ  純米大吟醸(山田錦) 原田720ml


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2018/10/04 (Thu)~2018/10/10 (Wed) 10:00~20:00

You cannot go? Check out ichibansake Event Calendar


Ikebukuro Tobu Department Store B1F

1 Chome-1-25 Nishiikebukuro, Toshima, Tokyo 171-0021

Google map


Directly connected to “Ikebukuro station”

Web site

For more information visit, 東武百貨店 池袋店 日本酒催事スケジュール

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